The Small Business Handbook That Tells You What To Sort Next
Everything you need for your small business, no jargon, just the practical stuff, written in a way that actually works. So there’s no more guessing what's next.
It's not always one obvious thing.
It's the logo picked before you'd worked out who you were actually speaking to, or the gmail instead of a professional email address. It’s having no policies if something ever goes wrong. I've worked with small biz owners who are two years in who still don't have policies. It's not because they didn't care, it's just that nobody ever told them they needed to have them
Oh, and the buzzwords
Funnels. Onboarding. Ideal client profile. Conversion rate. All thrown about on social media but you have no idea what they actually mean or how to do them. So you just nod along and hope nobody asks you to actually explain one of them.
(Yip, there's a WTF buzzword IG series coming. You are not the only one googling this at midnight.)
This Handbook is the checklist I wish existed when I started.
Every bit of actually running a business, written the way I'd explain it if we were sat having a coffee and you asked me what you need to sort. This isn't guesswork. It's built from watching the same gaps come up, over and over, with over 200 small business owners.
No filler chapters, nothing padded out just to look bigger than it is. Just what's involved, and what to do about it.
You’ll have a plan that you can actually follow
Not a vague advice that there's "stuff to sort," it’s the actual list, so nothing's sat there half done because you didn't know where to start.
Buzzwords gets explained in plain English, for your business.
Not theory from a course. What a funnel actually means when it's your funnel. What all the legal bits looks like when it's your business.
Your business starts running without you holding it up.
Systems doing their job in the background, instead of you remembering every single thing manually and firefighting the moment you look away.
People find it easier to say yes to you.
From the minute someone lands on your page to the moment they book, the gaps that were losing you enquiries get closed up.
Who is it for?
You're running a small business and you're already putting the work in. Something still isn't clicking, and you can't quite work out what.
You've saved the tips, followed the advice, shown up. And it still feels like everyone else got handed a handbook you never got.
I’m Kelly, I own Willo Creative Studio, a branding and website design studio for small businesses
But what most people don't realise is that the work has never really been just about design.
Over the years I've worked closely with hundreds of small business owners and the conversations always go deeper than logos and websites. We end up looking at their offers, their pricing, their customer journey, how they're positioning themselves, why people aren't enquiring, what's stopping people from buying.
Design is usually the last piece. Everything else comes first.
That means I've had a front row seat to hundreds of real businesses, across dozens of industries, at every stage of their business. I've seen what works. I've seen what doesn't. And I've watched the same things come up every single time.
Nobody was telling people this stuff. So I wrote it down.
What small biz owners are saying
Thank you… my friend got this and sent me the link and I’m so happy she did. Best thing I’ve done for my business all year. I saw you had a masterclass coming, I can’t wait
Yes! This was so good! I cannot tell you how long I’ve spent going round in circles and now i feel like I have a plan, like a proper plan to grow my business, thank you kelly
loved this so much. I am so glad I got this and took the time to work through it. I couldn’t figure out why people weren’t booking on my website and it was driving my mad. Now I know why and I can fix it.
You've downloaded ‘helpful’ guides before.
You know the ones, 10 pages of fluff, a bit of encouragement, nothing you can use, closed the tab and never opened it again.
This isn't that.
What's actually inside
16 areas all covered, not one vague overview: setting up, money, offers, pricing, customers, marketing, funnels, email, sales, customer experience, systems, outsourcing, legal basics, tax basics, measuring what's working, and growing your business.
It's a working document, not a reading list. You come out the other side with things actually done.
Everything you need to know
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A digital handbook covering everything from setting up to growing, sixteen areas in total, each one explained plainly and paired with a question and an action step for your specific business.
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A workbook. There's no video content to sit through, no modules to work through week by week. It's built to be opened, worked through at your own pace, and come back to whenever a new part of the business needs sorting.
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Instant download the moment you buy. No waiting, no waitlist, no email sequence to sit through first.
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Yes. The sixteen areas, setting up, offers, pricing, marketing, systems and the rest, apply whatever you sell, service or product. The examples and action steps are built so you fill them in with your own business, not a hypothetical one.
No more guessing what to do next. Here's the whole list.
The Small Business Handbook. £29. Download it straight away.